Documentation

Banner Types

CoupEdge offers three powerful banner types to help you create targeted discount campaigns that drive conversions. Each type is designed for specific marketing goals and customer segments.

PPP (Location-Based) Banners

PPP (Purchasing Power Parity) banners display different discount offers based on the visitor's geographic location. This allows you to adjust pricing for different markets while maximizing conversions across regions with varying purchasing power.

Key Features:

  • Automatically detects visitor location
  • Displays region-specific discount codes
  • Adjusts pricing based on local purchasing power
  • Supports country grouping for simplified management
  • Shows personalized messaging mentioning the visitor's location

Perfect For:

  • Global businesses with customers in multiple countries
  • SaaS companies implementing regional pricing strategies
  • Digital product sellers targeting international markets
  • Businesses looking to expand into emerging markets

Choosing the Right Banner Type

FeaturePPP BannersTime-Based BannersGeneral Banners
Primary Use CaseRegional pricing strategiesLimited-time promotionsSitewide or targeted offers
Key AdvantageLocation-specific targetingCreates urgency with countdownVersatility and simplicity
Recommended ThemePurple RegionalBlue Flash SalePink Welcome
Typical Conversion Lift15-25% in targeted regions20-35% during promotion period10-20% sitewide
Setup ComplexityMedium (requires country groups)Low (just set dates)Very Low

Banner Type Best Practices

For PPP Banners:

  • Group countries with similar economic conditions for easier management
  • Mention the visitor's location in the banner text to increase relevance
  • Adjust discount percentages based on local purchasing power
  • Use region-specific coupon codes for better tracking

For Time-Based Banners:

  • Keep promotions short (24-72 hours) to maximize urgency
  • Use countdown timers to create FOMO
  • Promote your time-limited offer on social media
  • Send email reminders when the offer is about to expire

For General Banners:

  • Keep messaging clear and concise
  • Test different banner positions for optimal visibility
  • Consider using scroll-triggered banners to avoid immediate interruption
  • Rotate different offers to prevent banner blindness
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